Not sure what to write on your website? Our copywriting services have you covered. We can write all the text for your business. We will ensure that it describes your business to the tee. Plus, we do keyword research and follow SEO guidelines to ensure that your beautiful website is seen by your target audience.
Websites give people information. Whether those people are your customers, or your followers, or potential clients – they visit your website to obtain information. If they cannot find the information they are looking for, they will leave your website to find it somewhere else. You do not want that to happen! As your websites design company, neither do we.
Information on a website can be given via images and videos, but most often it is made available through text. Therefore, the text on your website is so important. You need your text to be legible (our web designers take care of that!), easy to read and convey the information your visitors are looking for.
During the design process, you have two main options regarding the writing of text for your website. You can provide us with the text, or we can write it for you.
Before your website goes live, you will get a chance to check all text on your website to verify that all information is correct, and that you are happy with the content.
Providing us with the
If you provide us with the text, you can write it yourself. Perhaps you have someone in your business who does that kind of thing for you. We can also provide training to you or one of your employees on how to write text that meets SEO criteria and is suitable for your website. This includes providing training on how to do keyword research for different pages on your website.
We can write your text
(or copy) for you
If we write the text for you (a process called copywriting), we will meet with you at least once to get a good understanding of what your business entails. We can, for the most part, also communicate with you via e-mail, WhatsApp or Skype, depending on your needs and preferences.
What if my content
needs to be updated regularly?
If the information that your clients need constantly changes, it must be updated on your website consistently. An outdated website is often worse than having no website at all!
Information that needs
to be updated continuously may include:
the products available from your business (especially if you have an online store)
pricing changes on products and services
news updates from your business
We can write blog posts for you!
It is advised to fully utilise a blog section on your website in which you post regular updates to inform your clients about what is happening in your business and new products you are launching. This copywriting service includes doing keyword research for each post and following SEO guidelines.
This site applies a smart SEO strategy to acquire online clients via long-tail search…
What can I post in the blog section of my website?
The options are endless but consider the example of a school website. The school may want to post a weekly newsletter on their blog. Or they can post regularly with updates of what is happening at the school: cool lessons, interesting teaching themes, dress-up days, fundraisers, calendar updates etc.
Another example is that of a spa website. A spa business could benefit from posting blog updates about many topics. These could include monthly specials, new treatments and personal interviews with spa personnel (to get to know the team).
They could also add reports about outreach projects, such as doing free manicures for the residents of an old age home. Or how about including articles about sustainable and environmentally-friendly practices at the spa?
At Swerve Designs we believe in an integrated marketing approach. So let’s chat! We would love to discuss copywriting with you, along with all your branding and website design needs. Let us get to know and understand you and your business so that we can provide you with the best designs to promote your business.
Swerve Designs provided Charterhouse School with an excellent service. He was patient as well as having a clear understanding of who the captive audience was. He was a pleasure to work with and went over and above what we expected. Thank you Swerve Designs
Swerve Designs has offered us professional service, quality design proposals and good website hosting. Response time has been good and I can recommend them highly.
Erwin & his team at Swerve Designs are honest, genuine, creative & rare. Their design provided global visibility and credibility of our business. Our site is beautiful! It is easy to navigate. The support has been remarkable for WordPress; if I don't understand something, or can't accomplish a task, Swerve Designs is very responsive and they lead me in the correct way. We would highly recommend Swerve Designs to anyone looking to build a new website.
Swerve Designs is a Johannesburg Web Design, SEO, Digital Marketing, Graphic Design and Videography business that specializes in providing its customers with professional, modern designs at affordable rates. We also strive to let customers' businesses succeed by ensuring that their websites stand out among competitors including ranking #1 on Google.