The term “affordable website design” is a tricky one. Often, we interchange it with the term “cheap website design.” Many people search for these services because they have a low budget.
It is important to realise that good service and the quality of a website should be affordable, but not cheap. If you are only searching for the cheapest website prices, you are almost guaranteed to be disappointed. You will end up with a basic website that is aesthetically displeasing, that doesn’t work and that markets your business in a poor light.
Instead of searching only for cheap website design, search for a website design company that can provide you with a good quality website that suits your budget. Even websites with low budgets can yield good websites!
As South African website designers, we receive website design requests from many different types of clients. Some require only a basic website which serves to inform their clients of their services. Some require intricate functionality on their websites which allows customers to purchase items via the website, make payments, request online quotes, etc.
However, even our most basic packages include certain services. These basic services are important in creating a functional website. That is why we believe that every affordable website design package should include the following five services:
Your website can be accessed via your specific domain (for example www.swervedesigns.co.za). This domain is stored on the internet so that your website visitors can access it. The storage is performed by a website host.
In other words, website hosting involves having a server on the internet on which your website is stored.
Most website hosts charge a once-off fee to host a website and then an additional monthly fee to maintain the hosting service.
At Swerve Designs we make use of hostinger.com to host our websites, and all hosting costs are included in our affordable website design packages.
A website theme is a website template that you (or we) can customise to suit your business personality. Themes have specific functionalities built in that allow the website to perform the tasks required. Themes are also pre-designed to look good.
It is possible to make use of free themes. However, this can lead to a number of problems, including:
It is almost impossible to receive customer support from developers if you make use of a free theme. If anything on the theme is not working, it is a struggle to sort it out.
Developers often do not update free themes regularly. This can lead to bugs and a poor user experience.
Free themes often do not have the same variety of functions as purchased themes do.
At Swerve Designs, we design all our websites WordPress. This is a website design platform that produces beautiful results.
We purchase all the themes for our websites, i.e. we do not make use of free themes. This allows us to provide our customers with a better website. Our website design packages include theme purchases.
SEO stands for Search Engine Optimization. In a nutshell, if your website has good SEO, it will show up in the results of search engines better.
When designing a website, there are certain basic things you can do to improve the websites SEO. This includes adding good quality Alt text to images, using text that is well-written, ensuring that the website speed is good and making sure that the website is secure.
Every affordable website design package should include these basic SEO features.
However, SEO is very complex. You should be aware that there is MUCH more that can be done to improve the SEO of a website than the basic steps. If your budget allows it, you should consider making use of professional SEO services to improve your website’s SEO even further.
How much does SEO cost?
Depending on what SEO services you require, the cost can vary significantly. Please check out our online quoting system for an indication of our SEO package prices.
To put it simply, a website should WORK! If you click on a link, it should redirect you to the correct location. An image on the home page should show when someone visits the website. And if the website has an online store, customers should be able to check out items seamlessly.
The website should also have a reasonable speed. You don’t want your customers to wait for two minutes before a page loads. Because they won’t wait. They will search for a different, faster website that provides the same service!
Every affordable website design package should provide you with a functional website. You should never pay more just to have your website work.
Before signing a contract with a website design company, have a look at some of the websites they designed previously. Click on the links on the website, look at the different pages and read some of the content. Think about how you are experiencing the website use as a visitor. Are you satisfied with your experience?
Besides being functional, a website should be good-looking. You as the business owner should be proud of what your website looks like and your website visitors should be impressed with what they see.
Images should be clear, colours should suit your business branding and fonts should be attractive and legible.
At Swerve Designs, we combine our website design skills with our graphic design knowledge to design websites that are pleasing to look at! Our custom website services provide you with designs that are clean and unique to represent your business in the best possible way.
Even though website packages can vary significantly depending on the purpose of a website, all affordable website packages should include the following services:
We aim to inform and educate our readers with the latest web design technology trends, topics and discussions. Feel free to leave a comment and let us know what you think. We are a web design and digital marketing company with a focus on helping our customers achieve great results across several key areas. Learn about SEO and web design.
Swerve Designs is a Johannesburg Web Design, SEO, Digital Marketing, Graphic Design and Videography business that specializes in providing its customers with professional, modern designs at affordable rates. We also strive to let customers' businesses succeed by ensuring that their websites stand out among competitors including ranking #1 on Google.