To see which pages bring enquiries in GA4, traverse to Reports > Life cycle > Engagement > Conversions, then click on your conversion event names for detailed breakdowns by source and landing page. Set up custom explorations using the “Landing Page” dimension combined with conversion metrics to track which entry points actually drive leads. Link Google Search Console through GA4’s Admin section under “Search Console Links” to access organic search data within 24-48 hours. There’s much more you can reveal about your conversion paths.
Setting Up GA4 Acquisition Reports for Traffic Analysis
How exactly do you track which pages on your website are actually bringing in those valuable customer enquiries?
You’ll need to set up GA4 acquisition reports correctly first.
Start by signing into your Google Analytics account and navigating to the Admin section in the bottom-left corner.
Begin by logging into your Google Analytics dashboard and clicking the Admin tab located at the bottom-left.
Select your account, then click “GA4 Setup Assistant” in the Property column.
Enter your property name, time zone (use South Africa Standard Time), currency (set to South African Rand), industry category, and business size during setup.
Once you’ve accepted Google’s terms, access the Reports section from the left-side menu.
Navigate to the Acquisition tab to find your acquisition-specific reporting tools.
Configure custom channel groups beyond Google’s default definitions for more precise tracking.
Understanding these traffic sources helps improve your search engine rankings by showing which SEO efforts drive the most qualified visitors.
This foundation enables data-driven decision-making based on which traffic sources actually convert into enquiries.
Creating Custom GA4 Explorations for Page Performance
While GA4’s standard reports show basic page data, you’ll need custom explorations to reveal which specific pages actually drive your enquiries.
Setting up blank explorations gives you complete control over the dimensions and metrics that matter most to your business goals. These custom reports provide tailored insights aligned with your specific business needs, offering enhanced data visualisation compared to standard reporting options. Regular performance analysis helps identify which pages consistently convert visitors into leads and customers.
You can then add performance tracking dimensions like page path, traffic source, and conversion events to build reports that disclose your true revenue-generating pages.
Setting Up Blank Explorations
Three simple steps will get you started with blank explorations in GA4, and once you conquer this foundation, you’ll have complete control over how you track page performance.
Navigate to your GA4 property and click “Explore” in the left sidebar. You’ll see the explorations section where you can click the “+” sign on the blank report template.
This gives you a clean slate with the free form table as your default visualisation—perfect for tracking which pages actually drive enquiries.
Your blank exploration consists of three essential panels:
- Variables panel (left) – Your field inventory for dimensions, metrics, and segments
- Settings panel (centre) – Where you’ll drag and drop elements to build reports
- Canvas panel (right) – Your live report display that updates automatically
- Naming section – Located in variables panel for future organisation
Keep your Variables panel organised as you build your exploration since keeping organised makes efficient report creation much easier in the long run.
Adding Performance Tracking Dimensions
Once you’ve set up your blank exploration, you’ll need to add the right dimensions that actually reveal which pages drive enquiries—not just page views or sessions.
Start by dragging “Landing Page” from the dimensions panel into your report. This shows you the first page users hit before converting.
Next, add “Page Path” to track specific URL performance throughout the user journey.
Here’s where it gets useful: combine these with “Source/Medium” and “Device Category” dimensions. You’ll see which traffic sources and devices generate enquiries from specific pages.
For deeper insights, add “Country” and “Session Default Channel Grouping.” This reveals geographic patterns and whether organic search, paid ads, or social media drive your best-performing enquiry pages.
Identifying Referral Traffic Sources and External Websites
Where exactly is your website traffic coming from, and which external sites are actually sending you visitors who convert into enquiries? GA4’s referral traffic reports reveal the external websites driving your most significant traffic – but you’ll need to dig deeper than the default view.
Navigate to your Traffic Acquisition report and click the dropdown next to ‘Session primary channel group.’ Select ‘Session source/medium’ to see individual referring websites. Type ‘referral’ in the search box to filter out everything else.
What you’ll uncover:
- Which specific domains send the most engaged visitors
- External websites generating actual conversions versus just clicks
- Referral patterns that indicate content marketing opportunities
- Traffic sources you didn’t know existed
Click individual sources for detailed referral patterns and conversion data.
Tracking Landing Page Performance and Entry Points
You’ve identified where your traffic comes from, but now you need to understand which specific pages are actually converting visitors into enquiries.
Tracking your landing page performance involves monitoring three critical areas: how many people enter through each page, where those visitors originated, and most importantly, which entry points lead to actual conversions.
Without this data, you’re essentially flying blind—you might have tonnes of traffic hitting certain pages, but if they’re not generating enquiries, that traffic isn’t worth much.
This is why successful websites employ data-driven adjustments to continuously monitor and improve their conversion rates based on actual performance metrics.
Page Entry Metrics
When visitors land on your website, they’re casting votes with their clicks—and those votes tell you exactly which pages deserve your attention.
The Entrances metric in GA4 reveals how many times each page served as someone’s first impression of your site.
Think of entrances as your digital front doors. Some pages naturally attract more visitors than others, and grasping this pattern helps you enhance where it matters most.
Here’s what entrances data reveals:
- Entry point popularity – Which pages draw the most initial traffic
- Content effectiveness – How well your pages capture visitor attention
- User flow patterns – Where people typically begin their journey
- Marketing impact – Which campaigns drive traffic to specific landing pages
You’ll find entrances data by navigating to Explore, adding the “Landing page + query string” dimension, and importing the Entrances metric for comprehensive analysis.
Just like website maintenance keeps your content fresh and relevant, monitoring entrance metrics ensures your landing pages continue delivering the first impressions that convert visitors into enquiries.
Referral Traffic Sources
Although most website owners fixate on search engine traffic, referral sources often reveal your most engaged visitors—those who discovered you through authentic recommendations and high-quality content connections.
Navigate to Reports → Acquisition → Traffic Acquisition to uncover your referral goldmine. Change the dimension from “Session primary channel group” to “Session source/medium,” then filter by typing “referral” into the search box. This displays precisely which websites are directing traffic to you.
Add a secondary dimension such as “Landing page + query string” to see where referral visitors arrive. These pages are your content winners—they’re already attracting organic links and fostering engagement. Professional web agencies recognise that tracking these metrics helps businesses achieve effective online visibility through intelligent design principles and strategic content placement.
Don’t overlook emerging AI referrals from ChatGPT and Perplexity either. Tech-savvy South African visitors are increasingly finding websites through AI recommendations. This generates significant new traffic patterns worth monitoring for local businesses.
Conversion Path Analysis
Comprehending which pages convert visitors into customers requires digging deeper than surface-level traffic metrics—you need conversion path analysis to reveal the complete customer journey.
GA4’s Attribution Paths report transforms scattered touchpoints into coherent conversion experiences, showing exactly how visitors navigate from initial discovery to final enquiry.
This analysis provides vital insights into your conversion funnel:
- Entry point performance – Which pages successfully initiate customer journeys versus those that close conversions
- Multi-touchpoint patterns – How visitors interact across multiple pages before converting
- Time-to-conversion data – Days between first visit and enquiry submission
- Channel attribution – Whether organic search, referrals, or direct traffic drives conversions
You’ll uncover that conversion paths rarely follow linear progressions.
Most enquiries result from complex, multi-session experiences spanning several touchpoints across different channels and devices.
Just as visual branding helps clients recognise businesses in competitive markets, your conversion path data reveals which page designs and messaging patterns consistently guide visitors towards making enquiries.
Integrating Google Search Console With GA4
Before you can access the powerful combination of search performance and conversion data, you’ll need to connect Google Search Console with your GA4 property through a straightforward integration process.
First, verify you meet the requirements: administrator or editor permissions for GA4, verified site owner status for Search Console, and identical Google accounts for both platforms. Your GA4 property needs at least one active web data stream collecting data from the same domain as your Search Console property.
Navigate to GA4’s Admin section and find “Search Console Links” under Product Links. Click “Link,” select your verified Search Console property, and choose the corresponding web data stream.
After reviewing settings and submitting, publish the Search Console collection in GA4’s Library section.
Data appears within 24-48 hours.
Filtering and Isolating High-Intent Traffic Sources
Once your Search Console data flows into GA4, you’ll need to cut through the noise of general website traffic to identify visitors who actually convert into customers. Not all traffic is created equal—some sources bring tyre-kickers while others deliver genuine prospects.
GA4’s Traffic Acquisition report lets you filter by source/medium combinations to isolate high-intent segments.
Organic search traffic from commercial keywords shows stronger conversion potential than informational queries.
Direct traffic often represents returning visitors and brand-aware prospects ready to purchase.
AI traffic from ChatGPT and Claude demonstrates ultra-high intent when users seek specific recommendations.
Referral traffic from industry publications typically brings qualified leads.
Use GA4’s exploration tools to create custom segments comparing engagement metrics across these sources. This reveals which channels consistently deliver enquiries for your South African business.
Analysing Conversion Events on Specific Landing Pages
While tracking overall website conversions gives you a broad view, delving into specific landing page performance reveals which pages actually turn visitors into customers.
In GA4, you’ll find conversion data under Reports > Life cycle > Engagement > Conversions. This overview displays your conversion events, but here’s where it becomes useful – click on any event name to see breakdowns by source, medium, or campaign.
For landing page analysis, customise your Traffic Acquisition Report by adding the “Landing Page + query string” dimension via the pen icon editor. This combination shows precisely which entrance pages drive conversions, not just where conversions happen to occur.
Remember: landing page reports track conversions from entrance pages specifically. There’s a difference between someone converting after landing on your pricing page versus converting elsewhere after navigating around.
Using Attribution Models to Track Complete Customer Journeys
Most businesses track conversions as if they’re playing pin the tail on the donkey – blindfolded and hoping for the best.
You’re crediting the wrong pages while your actual conversion drivers go unnoticed.
Attribution models reveal the complete customer experience, showing every touchpoint that contributed to your enquiries.
Attribution models expose the hidden journey prospects take before converting, revealing which touchpoints actually drive your business results.
Instead of giving all credit to the last page someone visited, you’ll see which pages actually started the conversation.
GA4 offers several attribution models to choose from:
- First-touch attribution – Shows which pages initially attract prospects
- Linear attribution – Distributes credit evenly across all touchpoints
- Time-decay attribution – Gives more credit to recent interactions
- Position-based attribution – Emphasises first and last touchpoints
This understanding reshapes how you enhance your content strategy.
It transforms your budget allocation decisions completely.